I mean, most of you know the story of how the idea for this book began but a recent coffee date with a friend of mine helped me to see just how big this can and will be. I also attended an info night for a company named We Are Curio and a very important questioned was poised:
What is ‘Bro.’?
I thought I knew the answer to that. Before this week, I would have simply answered, “Oh, ‘Bro.’ is a book!” The former sentence is no longer true. ‘Bro.’ is more than just a book. My relationship with my brother (who so happens to be the muse for the book) is arguably one of the most important relationships in my life. Our bond is almost un-explainable and I can’t quite liken it to any of the other relationships in my life. And my guess is that if you’re a guy with a brother, you would agree that there is something very special about that brotherly dynamic.
To be clear, ‘Bro.’ is not some anti-feminist movement or an attack on any other relationship dynamic. I just really believe that there is a lot to consider when we observe the relationship between brothers and how it offers great perspective across age, race, sexual orientation and religion. I’m committed to observing brothers from everywhere in order to bring you guys something I believe is very special.
And so it’s been decided that ‘Bro.’ is bigger than this book. As much as I enjoy including you all on this journey, I believe ‘Bro.’ is also even bigger than this blog. To me, ‘Bro.’ is a movement. If I’m successful, the world will understand that ‘Bro.’ is an emphasis on the unique worldview that we get a glimpse of when we peer in through the lens of the brotherly dynamic. If you’re interested in participating in what I’m developing, I’d love for you to contact me; especially if you and your bro are interested in being briefly interviewed for the blog.